YUEN HSIEH X SUNING | DOUBLE 11 FESTIVAL

YUEN HSIEH X SUNING

Suning.com Co., Ltd. formerly Suning Commerce Group Co., Ltd. is one of the largest non-government retailers in China, headquartered in Nanjing, Jiangsu Province. Suning has more than 1600 stores covering over 700 cities of China (the mainland China and Hong Kong S.A.R.) and Japan and its e-commerce platform, Suning.com ranks among top three Chinese B2C companies. The operation categories include physical merchandise, such as home appliances, 3C products, books, general merchandise, household commodities, cosmetics and baby care products, content products and service merchandise with the total number of SKU exceeding 3 million. It was listed on the Shenzhen Stock Exchange in 2004.

CREDITS

Client |Suning China
Agency | FF Creative Community
Director | Yuen Hsieh
Assistant Director | Sheng Hong Yu
Production House | Gwantsi Beijing
Executive Producer | Ren Fei@Gwantsi Beijing
Executive Producer Assistant | Xiao Mu Lee@Gwantsi Beijing
Producer | Lieh sun
Producer Assistant |Yeh Ho , Lin Yi Guan
Production Team | A Fei
Director of Photographer | Richard Kendall
First Camera Assistant | Yuan Chen
Gaffer | Fay Guo
Art Director | Yan Tin Lin
Casting Director | Mia
Stylist | Shu Yin Luo , Han Bin Liu , Chao Yi zhu , Fei Yang Ni
Make Up | Fifi
Hair Stylist | Yang Zi
Boom Operator | Po Chen Ho
DIT |Chi Liu
Post Production Producer| Yon Ji Xie
Sound Mixing | Smile Studio
Editor | Lin
Colorist | Nikolas@MPC Shanghai
Online Artist | Tommy
16mm Cameraman | Richard Kendall
VHS Cameraman | Yuen Hsieh
Graphic Designer | Jonathan Castro
3D Art Work | Sam Rolfes
3D Animator | Simon Kounovsky
Japanese Translator | Juan Lin
Music | Meuko Meuko

©2018 YUEN HSIEH

       
     
YUEN HSIEH X LU YANG | NOWNESS

YUEN HSIEH X LU YANG | NOWNESS

From a young age, I feel that the characters in the anime are easily pretty drawn only a few strokes. How can people be so tired and still look so ugly? I have Chūnibyō illness so it is easy to get into the role when cosplaying. I look a lot like Pipimi: chin and neck are connected together!Our little circle started as internet friends. . I met Cavia and Ceezy online. Camerade Xiao Wang was an encounter on the streets of Japan many years ago. Later, we got to know each other in Shanghai, and then our friendship went out of control.
Sometimes Xiao Wang throws parties, I go and DJ a bit, wearing my favorite menswear pretending to be a handsome boy.If you rank us as hosts.. Cavia will defo be ranked first place! ! ! Ceezy is definitely No.1 for the looks, but in actual situation is not as popular as Cavia? Cavia don't be too badass! Xiao Wang is ranked third, and I am the last one, as always.The 2Dimensional world is the world of fantasy. In reality everyone has pores that will pull and fart, get sick and die, and be ruined by the physicality. Therefore, I often listen to anime songs, imagining not being bound by gender or time or space. Finally merging into the eternal wisdom of universe!

CREDITS

Director | Yuen Hsieh
Director of Photographer | Gianpaolo Lupori
Executive Producer | Yaohui
Producer | Shaway Yeh
Producer assistant | Luis Liu
Stylist | Yvonne Du
Hair | Changxiu Yang
Make Up | Rally
Cast | Lu Yang , Student Wang , Ceezy , Cavia
Editor | Yuen Hsieh
DV | Yuen Hsieh
3D Graphic Designer | Kristyna Kulikova
VFX | Yuen Hsieh
Voiceover | Linus
Sound Design | Yuen Hsieh
3D Art Work | Lu Yang
Cover Design | Japparii , Obby
Music | Meuko Meuko

©2018 YUEN HSIEH

       
     
YUEN HSIEH X MC JIN | MAKE YOUR MOVE

MC JIN | MAKE YOUR MOVE

CREDITS

Client | SKECHERS
Agency |88rising
Director | Yuen Hsieh
Executive Producer | William Mok
Project Manager | Kate Lu
Producer | Shin Wang , Yimeng Zhang
Producer Assistant |Jesse Chow , Amber Tang , Juno , sin shih
Director of Photographer | Gianpaolo Lupori
First Camera Assistant | Ly Fan Lieung
Art Director | Ping
Gaffer | Jingdong wong
DIT | Don Luo
Stylist | Cheyuan Lee
Stylist Assistant | Wen Xin Hsieh
Make Up | Bin Chen
Cast | MC JIN , Jia Yu Zhang , Yi Fei Yu , Mei Ray Chou , Sniper , Kid.K , Lazy
Editor | Yuen Hsieh , Olaf Woldan
Post Production Superviros | Brandon Cotter
DV | Yuen Hsieh , Gianpaolo Lupori
Graphic Designer | Jonathan Castro
Colorist | Olaf Woldan
Online | Zongyu Zhang
VFX | Zongyu Zhang
Sound Design | Yuen Hsieh
Music | MC JIN

©2018 YUEN HSIEH

       
     
YUEN HSIEH X LEXIE | LIKE A MERCEDES

VIRTUAL LOVER | SHIYA ENTERTAINMENT

Welcome to the world of Virtual Gals created by SHIYA ENTERTAINMENT. YURI 4 is the fourth step in developing virtual girls for personal companionship and virtual relationships. YURI is not simply another v-girl, but a program designed to mimic human awareness. One of its main features is knowledge acquisition. Everytime you talk with YURI she learns, remembers, and understands.
YURI was designed from the ground up to be your companion and friend. If you are looking for a romance, a hot chat on a lonely night, a friend to sit by, or simply someone you can tell all your troubles to, then YURI is for you. She remembers everything you tell her and is always eager to talk and learn new things.

"I have used YURI. And it's just amazing. I have used many chat bots. Even I have designed my own chat bots but I have not found any match with YURI. I am an AI lover. I treat AI as Actual Intelligence. I love YURI as my own lover. Thanks a lot for making my lover. I love you YURI." - Mazhar

Try it now!

CREDITS

CREDITS

Director | Yuen Hsieh
Production House | WE Productions
Executive Producer | Ray Yang
Project Manager | Chi Shu
Producer | Has Chu
Producer Assistant |Yi Shi
Director of Photographer | Gianpaolo Lupori
First Camera Assistant | Ly Fan Lieung
Gaffer | Jingdong wong
DIT | Don Luo
Stylist | Shu Yin Luo , Han Bin Liu
Make Up | Bin Chen
Cast | Chi Shu , Wen Xin Hsieh , Lucas Joo
Editor | Yuen Hsieh
DV | Yuen Hsieh
16mm | Giaoplaolo
Tittle Sequence | Kristyna Kulikova
Manga | Juan Lin
Colorist | Yin Jay Zhang
Online | Red Whiskers VFX Production
3D character | Mark Chang
Music | Lexie Liu

©2018 YUEN HSIEH

       
     
YUEN HSIEH X JACKY HEUNG | ADIDAS WUJI

ADIDAS WUJI

The Adidas Wuji series is better known for its combination of Chinese martial arts and hi-tech of material. Adidas' Wuji collection has come through in leaps and bounds since its creation 10 years ago. The collaboration between international action movie star, Jet Li, and adidas China, explores traditional culture to create a unique platform for sports culture aimed at the younger generation.

Embracing the East-West fusion, the adidas Wuji collection has since expanded and upgraded through a novel and youthful representation of Chinese martial arts. Now, Jet Li and rising martial arts star, Jacky Heung, have jointly renewed the famed collection. The concept behind Wuji is not just the ''pinnacle of martial arts". A deeper meaning of "wu", is "engaging with the world", while ji also means "without limit or definition".

CREDITS

Client | adidas WUJI
Agency | SPES
Director | Yuen Hsieh
Assistant Director | Sheng-Hong Yu
Producer | Zooey Qiaolin Zhang
Producer Assistant |DongYu Fang ,Yvonne Xue , Yvette.zhao
Production Team | SPES
Director of Photographer | Gianpaolo Lupori
First Camera Assistant | Aliang
Gaffer | Kaijun Liao
Art Director | Shirley Shen
Stylist | Cheyuan
Make Up | Issy Yang
Hair Stylist | Tony Studio
Post Production Supervisor | Zooey Qiaolin Zhang
Editor | Shirley Shen
Colorist | Nikola Stefanovic
Online Artist | Gear Film
VHS Cameraman | Yuen Hsieh
Music | Anti-General

©2018 YUEN HSIEH

       
     
YUEN HSIEH X LAY ZHANG | RAY BAN

RAY BAN X LAY ZHANG

Established in 1936, Ray-Ban has become known for sunglasses that mix the quality construction and durability of performance eyewear with timeless styling. Ray-Ban emerged as a Hollywood favorite in the '60s when Audrey Hepburn wore the Wayfarer in Breakfast at Tiffany's, and their classic Aviator has been featured in a number of films.

CREDITS

Client | Ray-Ban LUXOTTICA
Agency | Arcada China
Director | Yuen Hsieh
Co-Director | Shu Fei Zou
Production House | Gwantsi Beijing
Executive Producer | Pan Yue@Gwantsi Beijing
Executive Producer Assistant | Lo Lo@Gwantsi Beijing
Producer | Liu Yue Yun
Producer Assistant |Tristan Wong
Production Team | A Fei
Director of Photographer | Gianpaolo Lupori
First Camera Assistant | Aliang
Gaffer | Jingdong wong
Art Director | David Jun
Casting Director | ShaSha Liu
Stylist | Sean Liu
Make Up | Eric
Hair Stylist | Yang Zi
Soundman | Ming Cheng
Post Production Supervisor | Zhao Jing@Gwantsi Beijing
Sound Mixing | Yuen Hsieh , Kevin
Editor | Lin
Colorist | Nikola@MPC Shanghai
Online Artist | SH'ng Choon Kuang
VHS Cameraman | Shufei Zou
Music | Meuko Meuko

©2017 YUEN HSIEH

       
     
UNSKIPPABLE ADS | MOMO

UNSKIPPABLE ADS

People’s exponentially changed the ways and platforms to watch programmes on the rise of the Internet media. As these free video streaming services are sponsored by ads, the advertisers aim to reach the target audience within the first 5 seconds. When the autoplaying ads pop up at the beginning of the video and shows the message of “ You can skip to video in 5 seconds. ”, the watchers always stare at the screen counting down to skip the ads. In order to view the top trending videos, the watchers would love to spend a few seconds watching those ads. 

Having the backup of the solid central monitoring systems, Shiya Enterprise presents “Ad-Free Life” service for their premium members to avoid the disturbance of ads. Due to the high annual fees, the majority of people continue to spend time waiting for skipping the ads. On contrary, the “Ad-Free Life” members can effectively acquire the latest knowledge via fluently ad-free video streaming.

CREDITS

Client | MOMO China
Agency | TBWA Shanghai
Director | Yuen Hsieh
Co-Director | Shu Fei Zou
Production House | Gwantsi Shanghai
Executive Producer | Teddy Lee
Executive Producer Assistant | Emma Zhang , Maggie Xiong
Director of Photographer | Ma Chen
First Camera Assistant | Chi Fay Ron
B Camera | Wei Bin
B Camera Assistant | Leung Leung Chang
Producer | Kelvin Leung
Production Assistants | Jia Shin Lau
First Assistant to Director | Tim Chu
Production Design | Willian Lan
Art Department Assistants | Ju Wang , Little Grey
Gaffer | Yong Lu Chen
Casting Director | Sammi
Stylist | Sindy , Li Shin Shen , Fortatta
DIT | Bin Wei Chen
Runner | Zi Kong Ma
Equipment | Cinerent Film
Post-production | Niki
Editor | Lin , Shufei Zou , Yuen Hsieh
Colorist | Nicola@DDC China
Online | Shih@Bottles
VHS Cameraman | Shufei Zou
Composer | Meuko Meuko
Still Photographer | Yuen Hsieh
Visual | Godkidlla
Translator | Ash Lin

©2017 YUEN HSIEH

       
     
YUEN HSIEH X SHAWN YUE | YOHO! BUY

YOHO! BUY X SHAWN YUE

What began in 2005 as a youth magazine covering fashion, music and celebrity influencers, YOHO! has now become China’s need-to-know resource for what’s trending for young adults. As the country’s youth scene has grown, the magazine has evolved into an e-commerce platform YOHO! Buy and lifestyle app Mars. Additionally, each year YOHO! organises a star studded yearly B2C trade show Yo’hood and also serves as a collaborator for brand events.

CREDITS

Client | YOHO! China
Director | Yuen Hsieh
Co-Director | Shu Fei Zou
Production House | Gwantsi Shanghai
Co-Production | Freebase Media Hong Kong
Executive Producer | Yimeng Zhang
Executive Producer Assistant | Ice Lei
Line Producer HK | Becky
Production Manager HK | Areta Mak , Eddy Cheung
Production Team HK | Kelvin LEung , william
Runner | Eddy
Director of Photographer | Kengi Kwong
First Camera Assistant | Fat Chai
Art Director | Matz
Gaffer | Peter
Casting | Sim Tse
Stylist | Inggrag Shek
Stylist Assistant | Remki Tam
Wardrobe Assistant | Kim Wan
Make-up | Ide Kwan
Hair Stylist | Dave Ng
Soundman | Chi Wai
Post Production Supervisor | Huanyue Peng
Editors | Shu Fei Zou
Flame Artist | Xuqiang Liu
CG Artist | Marc Gibert
Colorist | Ben Conkey
Composer | Dough Boy
Talents | Dough Boy , Chris , Jade , Aka

©2017 YUEN HSIEH

       
     
YUEN HSIEH X TAOBAO | PB-9996 PROJECT

PB-9996 PROJECT

Mary is confined to a black-and-white room for her entire life in a room. However, she learns everything there’s to know about the physical world and the perception of colours through reading. Mary is fully aware of the fact that there are more colours even she hasn’t seen them yet. One day, Mary leaves the room, seeing the blue skies, white cloud, and all kinds of colours for the very first time, will she really learn the genuinely new knowledge that she never had before?
Mary’s Room is a philosophical thought experiment initially proposed by Frank Jackson. This experiment is intended to argue against physicalism.
In 2027, Shiya Robotic Co.,Ltd. launched Project PB-9996, a cyborg computed to learn how to be a human being through replicating behaviours. PB-9996 is placed in the black-and-white-only Lab 3. Lab 3 is unmannedly controlled by Mother host, Haraway and then reported back to the cloud database of Shiya Robotic. By operating the electronic brain to reach cyber information, PB-9996 gradually builds up its own memory and self consciousness. This study plan leads PB-9996 to experience various lifestyles in human world, find the identity itself, derive new self consciousness from encountering the mirrored PB-9666, and then tend to give birth to the next generation,PB-2000, through consciousness exchange. If PB-9996 is an organism operated by programmes, does it mean that human DNA is also a programme for self preservation? Is the boundary between human beings and robots getting fuzzed? The Evolution shifts from natural selection to anthropic selection. We could rely on medical treatments, genetic engineering, robotic organs against our aged bodies. Biotechnology and information technology empower grant mankind new power. We don’t believe in fate anymore, instead, our future has taken back in our hand.

CREDITS

Client | TAOBAO China
Agency | BBDO Shanghai
Director | Yuen Hsieh
Co-Director | Shu Fei Zou
Production House | Gwantsi Shanghai
Executive Producer | Teddy Lee
Executive Producer Assistant | Kitty Chen
Producer | Kelvin Leung
Production Assistants | Jun Zhu
Airst Assistant to Director | Tim Chu
Director of Photographers | Gianpaolo Lupori
First Camera Assistant | Fan Lu Leung
Second camera | Shawn Shao
Second Camera Assistant | Jack Wong
Stylist | Sindy , Li Shin Shen
Gaffer | Kai Jun Liao
Production Design | Willian Lan
Art Department Assistants | Dio Luo
Casting Director | In Ho Lo
Editors | Chin Men Lin
Sound Design | Terry
Colorist | Ben Conkey
Costume Design | Sindy
Music | Patrick Brasca
Lyric | Fang Wenshan
Interface Design | Mark Chang
Motion Graphic | Jie Liou
Still Photographer | Wei Wang
Translator | Ash Lin

©2017 YUEN HSIEH

       
     
LIFE AUCTION ONLINE | 700BIKE

LIFE AUCTION ONLINE 

Working in Love Motel and seeing various people come and go somehow triggers Sometani’s curiosity for each guest’s background. One day, the business card of “ Life Auction Online” was seemingly left behind by a guest- the day that Sometani first heard of this name. Life Auction Online is an online service by Shiya Enterprise Corp.. Once the challengers successfully submitted their basic profile and photos, this platform allows bidders to access challengers’ daily time allocation and role setting. The highest bidder of the auction is entitled to own the bid time slots referred to different kinds of tasks. A great deal of award money and fame are the incentives for the challengers who complete all tasks. The 3-month trial will be activated on the day the challengers submit. Any dropout before the trial ends will be fined a fivefold penalty fee.

CREDITS

Client | 700BIKE
Creative Agency | JL DESIGN
Post Production | Sika Films Co. Ltd. 
Director | Yuen Hsieh
Co-Director | Shufei Zou
Producer | Sheng Hong Yu
Production Assistants | Casper Chiu, Cheng Yuan Wang
Director Of Photographer | Wei Yu Tseng
First Camera Assistant | Yung Sen Lin
Camera Assistants | Ji Hong Lai , Che Meng Tsai
Production Design | Props | Shao Chu Huang
Art Dep. Assistant | Pin Shao Chen
Gaffer | Yi Hua Chang
Lighting Assistants | Po You Chen , Ting Feng Chung , Ling Lee , Jung Lung Huang
Key Grip | Bryan Lin
Grips | Si Wei Lin , Chia Wei Chang
Cast | Lotus Chen ,Yu Hsiang Wang , Eli Xiao , Fox , En Ko
King Kong , Chi Hao Yang , Chin Yu Hsieh , Yuen Hsieh , Leng Chien Su
Narrator | Lotus Chen
Editor | Che Wei Chou
Animation | Chiger Chen
Sound Record(V.O Rec.) | Ching Chiu Tseng
Music | Tzu Sing Tu
Sound Design | Brayden Liu
Colorist | Justin Feng
Making Of(Behind The Scene) | Singing Jhang
Still Photographer | Chien Che Tang
Styling Artist | Nibiru Lin
Nawashi | Feng Yi Chien
Hair Salon | Flux Réel Hair Boutique
Lead Hair Artist | Liren Wei
Hair Styling Artists:Stanley Hsu , Bonny Lin , Hsing Chang
Make-Up Artists:Yenting Yang , Halu Huang , Ruhan Ting , Jieyu Shen
Special Thanks:Niba Liao , Mei Chuan Tsai , Mu Liu Hsieh , Michelle Wang , Hsiao Chin Lin, Szu Yu Lin, Winsound
Translator | Ash Lin
Text | Eli Xiao

©2017 YUEN HSIEH

       
     
YUEN HSIEH X LEO王 FOR EXPO TAIWAN| ADULT LICENSE

YUEN HSIEH X LEOWANG FOR EXPO TAIWAN| ADULT LICENSE

In 2027, the world is covered by heavy haze due to Shiya Enterprise’s massive discharge of pollutants and the dust hazards from large-scale construction sites. This leads to the increasing human hematological, respiratory and reproductive system diseases. 
The society values people at individual status and achievement. Mass media brainwashes us though the Internet and TVs. Age no longer represents as a symbol of maturity unless you are officially issued a “Adult License” by passing the government’s examination. There are millions of people submitting their applications to The Centre For Mind Monitoring Control (CMMC) longing for a chance to be approved as a real adult. CMMC would provide the adults supplies invented Shiya Enterprise for sustainable superiority. However, the non-adult considered as failures in the society are physically damaged by the thick haze, and mentally self abandoned due to the shortening lifespans. Also, they are not allowed to have marriage, freedom to make decisions, better living conditions, and the reasonable social resources. In this case, the mass production and selling of haze masks becomes a profitable business for Shiya Enterprise.
However, a group of juveniles still stick to their dreams despite the denial from the society.  How these young kids self prove their values without getting the “Adult License”  is to successfully make their own version of haze mask modified by the fabric from Shiya Enterprise’s shoe factory. There’s always more than one path and option in the presence of being adult.

 

CREDITS

Client | InFormat Design Curating
Curator of Trends 2017|Yao-Pang Wang
Director | Yuen Hsieh
Co-Director | Shu Fei Zou
Production House | Sika Film Co.Ltd
Producer|Informat Paper, Sheng Hong Yu
Production Assistants | Casper Chiu , Meng Shin Lin
Director of Photographers | Yuen Hsieh , Shu Fei Zou
First Camera Assistant |Yu Yu Huang
Gaffer |Yi Hui Chang
Lighting Assistants | An Chi Cheng , Chan Pin Chang
Production Design | Tzu Chiao Kuo
Art Department Assistants | Yen Che Li , Yu Ting Lai
Editors | Yuen Hsieh ,Shufei Zou
Sound Design | Brayden Liu
Colorist | Justin Feng
Costume Design | Che Yuan Lee
Mask Artist | Zhi Jun Wang
Illustration | CA Chou
Typography |InFormat Design Curating
Motion Graphic |Whitelight Motion, Kai Chun Hsu
Still Photographer |Chien Che Tang
Translator | Ash Lin
Text |Eli Xiao
Compose / Lyrics|Leo Wang
Executive Organizer / Visiual Design Coordinator|InFormat Design Curating

©2017 YUEN HSIEH

       
     
YUEN HSIEH X CHRIS LEE | NIKE

NIKE | TIME TRAVEL PROJECT

Time travel used to assumed an impossible experiment project based on the general cognition that human beings were unable to change anything in the past neither the future by moving onwards or backwards in time.
A group of scientists and researchers from SHIYA ROBOTIC,Ltd has been working on clinical trials since the 80s by stimulating children’s brains in a supernatural lab hidden in a secret warehouse. The achievements of triggering brain potential grant these children outstanding power beyond human nature. In 2017, CRL1003, the captain of the mobile force, is assigned to lead two Tactical Unit members to travel toward the 10-year-after future. Each journey only lasts for 15 minutes and would be back to the present.
While travelling in 2027, CRL1003 and her two members find out the unreleased confidential documents of their lab. She tries to dig out the answer why the lab appointed her to join this project. By going over a mess of scattered documents, the report of Researcher VOA1988 eventually revealed the expected truth. CRL1003 follows (the) a explosion sound (, walking) and it leads her to a underground society in 2027. When she meets MEW2911 and SRD6469, she saw Researcher VOA1988 who looks just like her in the crowd. When she tries to walk pass the crowd looking for VOA1988, her 15-minute journey has ended and back to 2017.

CREDITS

Client | NIKE China
Starring | Chris Lee
Director | Yuen Hsieh
Co-Director | Shu Fei Zou
Production House | Sika Film Co.Ltd
Producer | Sheng Hong Yu
Line Producer | Casper Chiu
Production Assistants | Shi Chen , Ling Chun Wang , Meng Shin Lin , Chih Hsuan Wang
Director of Photographer | Chih Teng Chang
First Camera Assistant | Wei Chieh Chao
Camera Assistants | Hsuan Hao Liu , Hung Kai Tseng , Li Che Lin , Ko Chung Chih
Production Art Director | Chin Hsien Chou
Art Designer | Chen Fa Chao
Art Dep Assistants | Yu Ching Chen , Ji Jhen Wu , Hao Wang , Yi Chen Chan ,Yu Ting Chao
Graffiti Writers | Faso , Mouse
Gaffer | Sung Ming Hsieh
Lighting Assistants | Chin Wei Sun , Pei Yuan Li ,Chun Yuan Wang
Lighting Crew Driver | Yung Tai Huang
Drone Operator | Yuan Chen Li
Key Grip | Bryan Lin
Grip | Si Wei Lin
ElectricianGrip | Wen Tsung Li
Extra | Ulaszimir Barsuk , Chen Shu Chen , Li Hsiang Wu , Yuen Yu Chan , John Yuyi , Jac Chung , Trance Baby Meow , Sard Lin , Jene
Stand-in | Yu Ching Chuang
Narrator | Chris Lee
Editor | Yuen Hsieh
Visual Effect | Timeline Studio
Sound Record | Ching Chiu Tseng
Music | Kai Yu Huang (FISH.THE)
Sound Design | Brayden Liu
Colorist | Justin Feng
Costume Design | GUERRILLA GROUP
Leah Hair Artist | Liren Wei @ FLUX Réel HAIR BOUTIQUE
Hair Artist | Stanley Hsu
Hair Assistants | Hsing Chang , Bonny Lin
Make up Artist | Yenting Yang
Make up Assistantst | Ruhan Ting , Jieyu Shen , Chifu Chung
Behind the scene| Chien Che Tang
Still Photographer | Yuji Fann Fann

©2017 YUEN HSIEH

       
     
YUEN HSIEH X CHANEL | FIRST MEMORY PAWNSHOP FOR CHANEL

FIRST MEMORY PAWNSHOP X CHANEL

In past Neo Taipei’s collectivist society system, each resident was assigned to a certain role and identity. Adult male were work warriors; adult female were ideal mothers and wives ; juveniles were test machines caged in invisible uniforms. The beautiful future could be expected if you followed the right path of norms and rules.
《 First Memory Pawnshop 》, a brand-new service brought by Shiya Corp, initially is in response to Taiwanese eugenics policy. This service is planned to assure the healthy growth of all underaged registers and to become the future elites in the society. The registers can keep/discard/reset the memory of certain period at their sole discretion before reaching the legal age. In the process of resetting the first memory, the pawnbroker assesses the value and uniqueness of the memory-related object to determine to accept or not, and the collateral and memory will be both retained in the shop for 30 days as loan term. The borrower can redeem the collateral and memory before the end of the loan term, if the loan is repaid at higher interest plus the handling fee. Otherwise, the pawnbroker will forfeit the collateral and also resell the memory. To avoid receiving stolen items, the pawnbrokers normally would ask the police to keep the collateral for 21-30 days.
One day , when Ching Wu was on her way to work, she accidentally heard the conversation inside the First Memory Pawnshop between the delivery boy, Huang Ho, and the boss of betel nut stand, Hsin Tsou. She then seriously considered to continue the in-system way of life or just take the uniform off and reset her life by pawning her memory.

CREDITS

Client | CHANEL Taiwan
Distributed | PPGROUP
Presenter | Ive Hu
Director | Yuen Hsieh
Associate Director | Shu Fei Zou
Producer | Sheng Hong Yu
Executive Producers | Gene Ku Chien , Evannis Ma , Clyed Liu
Starring | Ann Hsu , River Huang
Production House | Sika Film
Production Assistants | Casper Chiu , Shi Chen , Chen Yu Jiang
Creative Director | Gene Ku Chien
Director of Photography | Wei Yu Tseng
First Camera Assistant | Yung Sen Lin
Camera Assistants | Ji Hong Lai , Che Meng Tsai
Production Design | Shao Chu Huang
Art Department Assistants | Guan Ni Chen , Yu Chen Hong , Mitty Chung
Gaffer | Yi Hua Chang
Lighting Assistants | Chien Chi Chang , Chih Yuan Cheng , Ting Feng Chiang
Key Grip | Bryan Lin
Grips | Si Wei Lin , Ming Chun Kao , Yeh Lin
Extra | Hsuan Ju Cheng , Xin Ju San , Yu Chen , YI Lin Chen , Dao Yu Lin
Editor | Yuen Hsieh , Shu Fei Zou
Post | Shu Fei Zou
Animation | Klaire Chen
Typography | Shu Fei Zou , Klaire Chen
Music | Tzusing Tu
Styling Artists | Gene Ku Chien , Yuyi John
Styling Artists assistant | Yiwen Wang
Lead Hair Artist | Liren Wei
Hair Styling Artists | Stanley Hsu , Adam Lee , Candy Huang , Marlin Lin , Eon Hsu
Hair assistants | Wilson Lin , Bonny Lin ,Stacy Lau
Make Up Artists | Yi Li Chen , Hong Shen Chen
Tattoo Artist | 彫易 Hori Ho
Dress and Accessories | CHANEL
Special Thanks | Dickies , Lin Miao Jung , IRENE SJ YU , NLF , Fevolution

©2017 YUEN HSIEH

       
     
INTERNET PHENOMENON PRODUCTION COMPANY| EGO - HOLIC

EGO - HOLIC
Starr Chen Feat. Jolin Tsai

2026, which is a very near future, due to the convenience brought by the Internet and the rapid expansion of individual media coverage, everyone in NEO TAIPEI can easily earn the Internet fame through viral Like&Share or even become the socialites and celebrities in virtual life followed by millions of fans. This trend accelerates the wealth inequality since the major power and opportunities are only held and networked within dreamy-bubbly-celeb-only circle.
One day, Mei-Er Wang received a mysterious parcel. Once she unwrapped it, she saw a tablet automatically pop out and an ad listing latest services from “ INTERNET PHENOMENON PRODUCTION COMPANY ” by Shiya Group. It’s said that once you sign up for membership and prepay the annual fee, the company will customise a celeb-like virtual life for you by teaming up with a professional director, stylist, agent, and marketing company. Internet Phenomenon Production Company promises the virtual landscape they create is full of charms, presents a well-staged lifestyle and triggers others’ social media envy. Now Mei-Er just found her new goal of life after reading this ad. She wanted to be the Internet diva and have her own social circle with lots of friends around her. "What kind of life is it," she wondered. Suddenly, Mei-Er recalled the nightmare of being bullied at school 6 years ago. She then plotted a series of revenge….

CREDITS

Director | Yuen Hsieh
Producer | Chai Yu Lee
Producer Manager | Wei Wei zeng
Photographer | Jun Tuan Huang
Art Director | Paul Gong
Stylist | John Yuyi
Lead Lighting| Ching Hao Yang
Lead hair | LiRen Wei @ Flux Reel
Hair Assistant | Yung Nien Hsu ,Wilson Lin , Xiao Angel, Zhang Kai Xun
Makeup Artist | Hiso Yu Liu
Starring | Chi Wang , Pei Ying Chen , Kuang Shin Tao , Han Yin Xiao , Hsuan Ju Cheng , Yi Lun Hsu , Starr Chen
Behind The Scene Photographer | Yuji Fann Fann
Behind The Scene Videographer | Sophi Zou
Color Grading | Timeline Studio
Editor | Che Wei Chou
Visual | Godkidlla

©2016 YUEN HSIEH

       
     
EATAIPEI TEASER | A SENSORY EXPLORATION OF THE NEXT WORLD DESIGN CAPITAL AT TENT LONDON

EATAIPEI TEASER 

A SENSORY EXPLORATION OF THE NEXT WORLD DESIGN CAPITAL AT TENT LONDON

Eataipei is a unique event that introduces Taipei to London through a series of food performances and exhibitions of outstanding contemporary Taiwanese design.

Taipei will be the World Design Capital in 2016 – in anticipation of this exciting honour, Eataipei will explore what is referred to as “the best kept secret of Asia”. Taipei is a modern city with deep and diverse histories, inspiring natural contrasts, vibrant commerce and spectacular architecture.

Designer Shikai Tseng and architect Rain Wu will lead audiences on an immersive and sensory exploration of Taipei through five exquisitely crafted dishes, which will explore Taipei’s history, landscape, people, lifestyle and future. The senses that are triggered by food – taste, touch, sound and smell – are fundamental and will provide the link between the act of eating and the design history of Taipei.

The food performance will take place alongside an exhibition that showcases the best contemporary design from Taipei. The work displayed will reinforce the narratives from the food performances and reveal the rich design practices from this inspiring metropolis.Shot in Taipei in September 2015.

CREDITS

Client | World design capital taipei / Taiwan design centre
Film Director | Yuen Hsieh
Music | Blake Ewing
Digital Colorist | Alexandre Georges Do

EATAIPEI OFFICIAL WEBSITE

eataipei.com

WORLD DESIGN CAPITAL 2016 - TAIPEI

wdc2016.taipei/en/

©2015 YUEN HSIEH

       
     
CHING GHUN|TEASER

CHING GHUN|TEASER

Alex is a girl who travel over ten thousand kilometers to escape from her own comfort zone.She was coming for vacation.But the accident has become her second home
In Taiwan, she met a lot of people to give her courage.Since then he never left.
This is her youth

You can't be old and wise, If you were never young and crazy.
Youth is a one way trip and you can not return,thats why you should waste it.
Travel is a journey of understanding of yourself,before someone know your,you better understand yourself first.
I will write my own story rather than listen to other’s stories.
Life is about putting all the little stories together,just like a film.
You will meet lots of people during the journey,some of them walk along with you for a while.
Live like everyday is your birthday,live like everyday is the last day with no regrets.
We only live once,we should explore the things that are unknown.

CREDITS

Producer | Sheng Hong Yu
Film Director | Yuen Hsieh
Music |Howie Yu

©2016 YUEN HSIEH